Google’s Penguin has been released
The latest Google algorithm ‘Penguin’ has been released in order to eliminate websites that do not comply with the rules. However, all is not well and many bona fide companies have found themselves...
View ArticleKeeping up with Google
There has been much talk about Google Panda and now there is Google Penguin. The idea behind Panda is to weed out those sites that use ‘black hat’ methods and those sites that do not have good quality...
View ArticleThe Death of The Pipe ‘|’ Symbol Is Announced
Anyone the slightest bit involved with SEO will know that the latest set of Google Panda and Penguin updates have upset the old apple cart, some sites (although none of ours I’m pleased to say) have...
View ArticleDon’t be confused by Google Panda
We have had many enquiries regarding Google Panda and lots of people are still very confused as to what it is and how it works, so here are some articles that explain a little bit about what it is and...
View ArticleMake sure your SEO techniques are correct
Making sure you do not fall foul of SEO techniques, particularly with the new Google algorithms where many who thought they were following the rules discovered that they need to change how they do...
View ArticleHas your website been affected by the Phantom?
Most of us have read about Google’s Panda and Penguin algorithms and whether we understand them or not, we know that we must abide by Google’s rules if we want our websites to remain in the organic...
View ArticleMany myths surrounding SEO
There are many myths surrounding SEO and with Google’s alogrithms evolving, a lot of people are very confused as to what is acceptable and what is not. Take linking, there are so many contradictory...
View ArticleTop Tips on how NOT to Do Link Building for SEO in 2016
At Serendipity Online Marketing, we are always amazed at the paradox that is SEO, particularly as far as Google is concerned… Recently we have seen that Google wants rich content, loving it seems...
View ArticleWhat is the aim of Search Engine Optimisation?
The aim of Search Engine Optimisation is obviously about getting traffic, the right sort of traffic from the Search Engines, this being achieved by making a website more ‘attractive’ to Google, Bing...
View ArticleWhat Google Wants…
So What Does Google Want? If the full answer to this question was indeed understood, you can bet just about every site that wanted top rankings would make changes to the way their site looked and...
View ArticleWHAT IS SCIENTIFIC SEO?
First a bit of history about Search Engine Optimisation SEO can trace its history way back to 1994 when the early pioneers discovered that they could use the Internet to drive traffic to their sites...
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